In earlier decades, a number of authors have been looking at how commuters value the usefulness of travel time and at which point it is still considered to be a disutility to minimize. This document presents the results of a survey which was carried out on different transportation modes in Northern California. The results of this study show how the utility of travel time may change from one person to another, unveiling the latent relationship between several factors (i.e. Attitudinal factors, primary mode of transportation, age, gender, etc.) and what we consider the usefulness of travel time. This study included several considerations made from different approaches, including linear regression analysis and ordered probit models. The dependent variable was always considered to be the usefulness of travel time represented in the final survey by an ordinal variable. Moreover, the study comprised data segmentation (i.e. primary mode of transportation) which explained some conceptual differences between a pooled model and “active-passive” models. Finally, the outcome of this study shows how active travel modes (i.e. Car driving) are usually the most unattractive, for the reason that the possibility of engaging in different activities while traveling is very limited. Similarly, how the activity itself may change the perception of travel from a disutility to minimize to a transition or mostly useful time.