Strategic service management for platforms in the decline stage and post product life cycle at ASML = Gestión estratégica de servicios logísticos para maquinaria a lo largo del ciclo de vida del producto
In order to receive the title of Master of Science in Industrial Engineering and Management, the author Juan Pablo Rolón Paz, developed the current Master Thesis, which by the hand of the Dutch company ASML Holding, identified, described and analysed strategies to service generations of machines developed by ASML, now referred as platforms, during the decline stage and post Product Life Cycle (PLC). ASML is a company that designs, develops, integrates, markets and services machines to create chips that power electronic, communications, and information technology products. The services provided by ASML include spare parts, tooling and labour. ASML is characterised to offer perpetual support for their products. They service their recently released equipment, to the ones developed over the life of the company. In this light, ASML wants to identify strategies to service their platforms during the decline stage of product life cycle. This means, strategies to service their aged platforms. ASML is interested in identifying the criteria for deciding whether to stop offering their service products or not, and in the situation they agree to stop offering their service products, what approaches to take regarding post PLC. To identify strategies to service platforms in the decline stage and post PLC, we decided to do a literature and benchmarking study, to get the best practices in service management, service parts management and service parts logistics for aged products. We met with people within ASML, and people of other companies in The Netherlands, and the United States of America. The results were triangulated with the information gathered through the literature research, meetings with experts on product life cycle and spare parts management, and having feedback from managerial people of ASML. In the next chapter, we define the research, developing the research statement, objectives, questions, scope, delineation, deliverables, method and structure.
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